How to Market Your GSA Contract
With over 19,000 contractors with GSA certified contracts, it is hard to determine who will successful. Unfortunately, many contractors underestimate the power of marketing and quickly fall behind their competitors. Contractors must realize that their success can be determined not by the buyers, but how they promote themselves to buyers. By strategically marketing their GSA contract, contractors can significantly increase their chance of success.
A key starting place for all contractors even before attaining a GSA contract is research. Contractors must research who they are selling to, who their competitors are, and what they can do to promote their pricelists. By possessing knowledge in these areas, contractors will automatically be a step up from other contractors. Research is a key portion toward marketing with the government, knowing your competitors and decision makers can make a huge difference.
Like any good scientist, after collecting and compiling research, one must analyze it. Contractors can directly market their pricelists to top bidders if they evaluate the bidders within their schedule. Contractors should also examine their competitors marketing tactics. By doing so, contractors can take a more aggressive approach to advertising to bidders.
Marketing one’s contract is not a onetime course of action, but rather a continual practice. Contractors can utilize the training courses provided by GSA to improve their marketing skills. Finding the appropriate decision makers based on your GSA contract is also crucial for the success of the marketing process. GSA Schedule holders can rest assure that marketing toward the government will pay off in the long term as revenues increase. For more information on marketing training courses by GSA, please check out www.gsa.gov.