Sequestration: Sales Strategy
This past march, the United States Government cut approximately $85.4 billion from the US budget. These cuts started a movement of sequestration, and were part of austerity measures put in place to help combat the increasing budget deficit faced by the Sequestration. These decreases impacted government programs and services across the board. Spending cuts were evenly split between defense and non-defense programs.
Sequestration Budget Buster
Due to the decreases in budget, government agencies are going to be more frugal than ever in choosing who to do business with. As a result, the government marketplace is becoming hypercompetitive and increasingly harder for companies to stand out in.